01
The team stays
The people you've been working with are the people you'll keep working with. No turnover triggered by the change in ownership.
About Us
New Name.
Same Team.
Same Approach.
We've completed the management buyout of our consulting practice in Beijing. After fifteen years as part of the CPC group, the company is now under independent ownership — with the same team, the same accumulated knowledge, and the same approach: enabling individuals, teams, and organizations to navigate change on their own terms. Our active collaboration with CPC Germany continues as our primary network partner, alongside the local collaborators we work with on the ground.
What this means for you
Three things stay exactly the same
A change in ownership is the kind of thing that should make a client raise an eyebrow. Will the team you trust still be there? Will the institutional knowledge walk out the door? Will you be working with a smaller, weaker partner? Here's what we want you to know.
02
The knowledge stays
Fifteen years of accumulated client context, frameworks, and on-the-ground judgement stays where it's lived — inside the team, in Beijing.
03
The network stays
CPC Germany remains our primary network partner — active collaboration, current projects, live prospects, mutual priority on cross-border work. Local collaborators we've built relationships with over the years stay in place alongside.
Our origin
A brand new brand name
Fifteen years ago, CPC joined its first project in China. The Beijing office opened in 2011, took on its first clients, hired its first team, and has been here ever since.
Falk Hirdes joined CPC China five years ago and has been the General Manager for the last three. In 2026, he completed a management buyout — taking on full ownership of the Beijing company. The English-facing brand changed from “CPC” to momentum consulting. The team, the client relationships, and the day-to-day work continue without interruption.
We are not leaving CPC because of a falling out. We are leaving because that is what children do. Fifteen years as part of the CPC group taught us what we know about change consulting and how to do it with integrity. We carry that forward, with gratitude, into independent ownership.
momentum consulting is now owned and run from Beijing. Run by a Chinese team and Falk Hirdes — who has been here for a decade already and is not going anywhere else any time soon. Our collaboration with CPC Germany is genuine and ongoing: we are currently delivering on shared engagements and developing live prospects together. The family stays. Only the household changes.
Which brings us to the part where we might sound naïve. We believe in China — not uncritically, not romantically, but as a place worth showing up for over the long arc. In the spirit of Martin Luther: Let's plant an apple tree.
What we believe
Three principles that shape how we work
01
On the ground
Decision-making power, ownership, and accountability belong with people who live in the markets they advise — not run from headquarters via three-year rotations.
02
Curious before convinced
Change doesn't start with a burning platform. It starts with someone getting curious enough to look closer. We work from curiosity, not certainty.
03
Hands-on, not hand-off
We stay engaged through delivery. Our job is to build the capability to carry the change forward — not to leave a binder and an invoice.
About the founder
Falk Hirdes
Falk Hirdes is a German management consultant based in Beijing since 2016. He joined CPC China five years ago, served as General Manager for the last three, and in 2026 acquired the Beijing company through a management buyout.
His route into consulting wasn't conventional. He started as a photographer in 1990s Shoreditch, became a creative director, then found his way into management consulting via Henley Business School and a sequence of turns that made no sense at the time and perfect sense in retrospect. The thread connecting it: a long attraction to situations where things are shifting, where the old rules don't quite apply, and where the ability to read a room matters more than having the right slide deck.
Credentials
- Henley Business School — Management Diploma
- MIT Sloan — Design Thinking (online certificate)
- Former General Manager China, CPC Consulting (2023–2026)
- Beijing International Friendship Ambassador
- Swiss Chamber of Commerce HR Committee — Vice Chair
Beyond the work
Married to Yu, a photographer and filmmaker. Together they collect concrete art and op art — three exhibitions so far, two more in the works. Falk remains drawn to design and photography. Cyclist (Beijing traffic is how he developed his theory of Negotiated Flow). Skier when the mountains allow it.
Intellectually, he keeps coming back to Max Frisch, Wilhelm Weischedel, Daniel Kahneman, Stafford Beer, Peter Senge, and Schulz von Thun. They don't agree with each other, which is partly why he finds them useful.
Our team
A small core, a wider network
momentum consulting runs lean by design. Our Beijing core team — the same people who have delivered our work for years — handles client engagements directly.
For cross-border work we collaborate closely with our former colleagues at CPC AG in Germany. That partnership is live and ongoing: shared projects, joint prospects, mutual priority on work where both sides add value. It is the spine of our wider network.
Alongside CPC Germany, we work with a smaller set of local collaborators in Beijing and senior associates we've known for years — brought in selectively where the engagement calls for it.